Our Approach to Marketing Planning and Evaluation

David Sturges

Head of Business Insight

NS&I

A hot topic that’s familiar to most – how to demonstrate evaluation for marketing activities. There have been some significant developments around marketing governance structures and evaluation techniques. NS&I will share experiences, what they do, and how it works. We will then report the findings of our own Member research on marketing effectiveness and bring together a panel of experts to discuss the findings and explore initiatives that can benefit the industry.
David Sturges has kindly agreed to make the presentation slides used at the Marketing Evaluation: Sharing Practical Experiences event available to Forum Members.
To download the slides in PDF format, please click the download button above.
 

Previous article

The Housing Debate

Next article

West Midlands Pilot Activity

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.