Neuberger launches new logo and visual identity

Neuberger has refreshed its visual identity and website, optimising it for digital environments.

The changes include simplifying the firm’s logo to “Neuberger”, the firm dropping the ‘Berman’ from how it refers to itself, while updating the colour scheme. The website has also been redesigned to make it mobile-first, more interactive, and better at quickly surfacing the content people are seeking.

The refresh also included an overhaul of the Neuberger Wealth brand and visual identity.

“What these updates reflect is something that hasn’t changed since our founding: a commitment to excellence in how we invest and how we serve,” the firm wrote on LinkedIn.

“As an independent, employee-owned firm, our ownership model is what enables us to put clients at the (centre) of everything we do, and that alignment across public and private markets is what guides us.”

The firm has $563 billion in client assets under management, with marketing led by CMO Henry Detering.

“We’re still the same firm, focused on the same thing: delivering for our clients,” Detering commented on LinkedIn. “And as a private, independent, employee-owned firm, we believe our interests are aligned with those of our clients in ways few others can claim.

“That alignment story is one of the many special aspects of Neuberger that we haven’t told as well as we could. And so that’s something we are focused on doing better, and today’s changes are just a start.”