NatWest teams up with ParalympicsGB for multi-year partnership

NatWest has become the official banking partner of the British Paralympics team.

The deal will see the bank supporting Team GB through the Milano-Cortina 2026 and the 2028 Olympic and Paralympic Games in Los Angeles.

This builds on the bank’s existing partnership with TeamGB for the Olympic Games, which began in 2023. It sees NatWest offering the teams access to NatWest products, services and support tools.

The partnership allows the bank to use the Olympics for its ad campaigns, such as the ‘Tomorrow Begins Today’ ad last February.

Marg Jobling, Group CMO, said: “Seeing the incredible British athletes in action last summer was awe inspiring – and created a buzz of excitement for our colleagues, customers and communities across the UK.”

“I’m absolutely thrilled that we’ve been able to welcome ParalympicsGB to our family. It was something we’d always wanted to do and now it truly completes our team, along with the extension of our Team GB partnership. The partnerships have universal appeal – they are among the most loved sports teams in the UK – and the Paralympics GB team gives us even more relevancy, with 1 in 4 people identifying as having a disability which of course includes customers and colleagues.”

“The possibilities for working with both teams are so exciting. We want our partnerships to make a positive and long-term impact on everyone they touch – through our community programmes, the pride it builds in our brands and the opportunities to inspire colleagues and customers. There’s so much we can learn from each other – three teams at the top of their games, winning together – and I can’t wait to see where it takes us.”

David Clarke, CEO at ParalympicsGB: “We are delighted to be working with NatWest alongside their incredibly successful partnership with Team GB. There is so much we can achieve together to build on the incredible sporting success and wider social impact of Paris 2024 and are excited by the positive contribution we can make in communities for disabled people.”

“Paralympic sport has a unique power to inspire and unite while also challenging perceptions and breaking down barriers for all disabled people and this partnership will be vitally important to helping us achieve our ambitions.”

Team GB CEO, Andy Anson, said: “NatWest’s support has made a huge difference to Team GB throughout our partnership to date.  Their backing helped us create the right conditions for our athletes to succeed at Paris 2024, and we know it will continue to have a significant impact as we head towards Milano-Cortina 2026 and Los Angeles 2028. We are incredibly proud to have NatWest on board for a further four years, and look forward to building on our work to support our athletes and inspire the nation together, along with our colleagues at ParalympicsGB.”