NatWest sells homeownership dream with ‘Got Your Back’ campaign

NatWest has launched a campaign focusing on how it can help make homeownership a reality.

The ‘Got Your Back’ campaign focuses on the Family-Backed Mortgage, a product which allows a homebuyer to increase their borrowing amount using the income of a family member.

The integrated campaign was created in partnership with T&P. It launches with a 30 second spot showing a young woman buying a home with help from her parents and NatWest, with Elvis Presley’s “A Little Less Conversation” playing in the background.

T&P’s Creative Director, Loui Bowes, said: “Our 30s spot is a simple story packed full of heart, humour, and attitude, for a product that will genuinely help people reach that pretty monumental goal of homeownership.

“And we couldn’t do it without a little help from Elvis, of course.”

The latest work is part of NatWest’s brand platform, ‘Tomorrow Begins Today’, which aims to project energy and dynamism to attract a younger demographic.