Monzo launches ‘Get Your Money Moving’ campaign

Monzo has launched a new campaign which aims to highlight the advantages of saving and investing versus money sitting in a current account.

The campaign exhorts the UK to ‘Get Your Money Moving’, dramatising the contrast between “idle money” and “busy money”. It aims to highlight features in Monzo’s app, such as that which allows people to automatically funnel spending into investments.

Monzo partnered with agency BBH on the creative approach and Starcom on media planning. The platform is being deployed across out-of-home, radio, social, digital, print and TV, with the goal of engaging people at key financial moments.

AJ Coyne, VP marketing and growth at Monzo added: “January is a time when people are feeling motivated and excited for the new year, looking for fresh ways to take control of their lives.

“We want to harness that energy to show that banking doesn’t have to be static. ‘Get Your Money Moving’ is about the shift from passive saving to active engagement with your money – making it simple, automated, and accessible. By stripping away the friction, we’re ensuring that every one of our 14 million customers has the tools to turn their New Year intentions into long-term momentum.”

Will Lion, CSO at BBH London said: “There’s a massive psychological difference between money that’s just sitting there and money that’s actually working for you. With ‘Get Your Money Moving,’ we wanted to dramatise that momentum, while people have ‘new year energy’. It’s about liberating stuck money into active money.”