Monzo builds on brand position with business banking campaign

Alex Sword

Editor

The Financial Services Forum

Monzo has launched a new ad campaign aimed at business customers, adapting the brand position that debuted last year.

The ads show a range of contrasting images which highlight the difference between the negative experience of running a “business” and the positive world offered by “Monzo business”.

Created in partnership with Uncommon Creative Studio, the campaign will run across TV, out-of-home, social media, YouTube, search as well as via direct mail.

Targeting larger SMEs, the ads highlight Monzo Business’ core features.

AJ Coyne, VP Marketing, Monzo said: “At Monzo, we’re on a mission to make money work for everyone – and that includes sole traders, start-ups and small businesses. With our brand relaunch last year, we set out a new creative platform — ‘Money Never Felt Like Monzo’ — and now we’re bringing that to Monzo Business.

“The work is designed to be simple and bold, and is inspired by what we hear from our community of more than 500,000 business customers. Excited to see it live and to bring the Monzo magic to even more businesses across the country.

Lucy Jameson, Founder, Uncommon Creative Studio said: We’ve been so pleased to see the success of ‘Money Never Felt Like Monzo’ leading Monzo to be named Marketing Society’s brand of the year in 2024. We are now also excited to see the continuation of the creative platform come to life for Monzo Business Banking.

The campaign uses the same concept as the “Money never felt like Monzo” campaign which launched last year, at the time Monzo’s first major above-the-line campaign in five years.

This also drew a contrast between negative experiences of money management and positive moments enabled by banking with Monzo. This aims to bring out the neobank’s innovative features, such as pots, bill splitting and early payday.

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