MoneySuperMarket partners with Vanguard on DIY investing platform

MoneySuperMarket has launched a low-cost DIY platform, bringing the website into competition with the likes of Hargreaves Lansdown and AJ Bell.

Called Investments by MoneySuperMarket, the platform allows people to start investing from £1, with an annual platform fee of 0.34% and zero trading fees. The platform will offer access to ready-made portfolios from Vanguard, funds and ETFs, as well as the choice to invest through ISAs or General Investment Accounts.

The goal is to simplify the investment journey, offering a simpler interface and clear pricing within the MoneySuperMarket app.

MoneySuperMarket is part of the same parent company as MoneySavingExpert, the consumer comparison website founded by Martin Lewis.

Lis Barton, Chief Customer Officer at MoneySuperMarket, said: “For many people, investing still feels complicated, expensive and out of reach. We’ve built Investments by MoneySuperMarket to change that, making it simple, affordable and easy to get started, whether you’re investing for the first time or looking to get more from the investments you already have.

“For over 30 years, MoneySuperMarket has helped households save money, and now we’re helping them invest it too. When you invest with us, the first three months of platform fees will be credited to your SuperSaveClub digital wallet, and you’ll unlock SuperSaveClub membership, with cash rewards when you buy eligible products through MoneySuperMarket, as well as free days out, discounts and perks.

“This is a major step in our journey to becoming a financial companion for our customers, helping people manage their finances today and take action to grow their money for the future.”