Metro Bank has launched its largest above the line campaign in three years, targeting SMEs.
Each ad shows a handshake between a Metro Bank local business manager and a business owner such as a painter, gardener, cleaner or baker.
They aim to highlight the importance of face-to-face relationship banking, driven by audience research that showed people valued the ability to bank in store with a real person.
The six-week campaign will include external billboards and panels in the London Underground, as well as digital channels, regional radio and social media. It aims to reach 83% of SME owners within a ten-mile radius of the 75 Metro Bank branches.
Danielle Lee, Brand & Marketing Director, Metro Bank, said: “We believe that by reflecting the personal service we offer in store, this campaign will really resonate with business customers in our local communities.
“We know SME owners often feel underserved by the larger banks and this campaign brings to life our approach to relationship banking – which is what sets us apart.”
Kerry Reynolds, Retail & Business Banking Director, Metro Bank says: “We work closely with thousands of business owners across the country helping them to fund growth.
“Our local business managers help business owners network in their local communities, our stores regularly host complimentary business networking and mentoring events and we have a significant range of funding options to support businesses of all sizes and stages of development.”
