Metro Bank has rebranded to put relationship banking at the centre of its offering.
The ‘This is Relationship Banking’ platform focuses on the firm’s customer service offering, underpinned by the key principles of people, relationships and service.
It introduces new photography featuring real customers and bank employees, alongside a new colour palette and typography.
It aims to target new customers in key growth areas such as SME, corporate, commercial and specialist mortgages.
M&C Saatchi partnered on the creation of the campaign, which is now live across Metro’s website, social media channels and branches.
Danielle Lee, Brand & Marketing Director at Metro Bank commented: “Excellent customer service built by human connections has always been at the heart of our ethos. We’re passionate about offering customers a personable experience, driven by people who truly care.
“Our new brand identity captures this and ensures we are relevant in the future to grow and evolve, reaching new customers and businesses through our relationship banking specialists.”
Darren Bowles, Partner & Executive Creative Director, M&C Saatchi Consulting said: “We’re hugely proud to have partnered with Metro Bank to shape their new strategic positioning as the relationship banking specialists and refresh their brand identity.
“We uncovered a huge opportunity to amplify what makes Metro Bank unique, shaping a brand strategy and creating a new identity that puts people at the heart of their brand, highlighting the strong relationship that Metro Bank have with their customers.
“The refreshed identity is designed to work across their digital channels, stores, and print whilst bringing a modern, fresh and welcoming feel.”