Mastercard appoints content specialist to global brand role

Mastercard has appointed a new Director of Global Brand Strategy & Innovation, who brings experience in content and storytelling.

London-based Hayden Harrison took on the position in February, which also includes responsibility for marketing strategy, insights and transformation.

She has worked at the firm since 2018, with various roles primarily in creative, narrative and content strategy. From 2022 to 2024 she headed up content at Mastercard’s creative studio.

Prior to this, she worked as a copywriter at a communications agency and worked in the publishing industry.

Mastercard has been focusing on experience-led marketing, partnering with major events such as Formula One, as well as working closely with influencers and creators.

March also saw the payments provider appoint Sara Johnson as Director for Global B2B and Product Marketing, also based in London. She has around 8 years of experience in B2B and content marketing, with 3 years specifically in financial services.