Marshmallow deploys AI compliance solution

Insurance platform Marshmallow has become the latest financial services firm to use AI to automate compliance.

The insurance provider is using the Adclear platform to simplify and speed up compliance checks for its marketing communications. The platform is able to automatically identify and flag potentially problematic language for human teams to review.

The platform will be used by marketing, product and compliance teams to review website, social media and advertising content as well as other customer communications.

Adclear is already used by Lloyds Banking Group and Flagstone IM.

A spokesperson for the insurer said: “Marshmallow specialises in car insurance designed for newcomers to the UK. That means it’s critical that our marketing content, aimed at customers who may be navigating UK insurance for the first time, is clear.”

“We wanted a way to continue working at pace without ever cutting corners on clarity, accuracy or compliance. Adclear gives our team the confidence to publish efficiently, knowing every piece of content has been checked against the latest regulatory standards before it reaches a customer.”

Joe Jordan, co-founder of Adclear, said: “Trust is everything in insurance, and that starts with how clearly and fairly brands communicate with customers. Financial promotions are evolving rapidly, and our AI gives Marshmallow a way to move quickly, whilst being certain that they’re complying with the latest rules and regulations. With the FCA starting to scrutinise breaches of Consumer Duty, it’s never been more critical that brands adhere to the rules.”