Marketing Trends Report 2019

We’re delighted to launch the inaugural Financial Services Marketing Trends Report. The report outlines the key challenges and opportunities facing financial services marketers with a view to tracking these trends over time.
Based on a survey with our Members, and a roundtable discussion with a group of senior marketers from across the industry, this report discusses:
– The key challenges facing financial services marketers
– Trends in marketing channels by sector
– Marketing skills, changing culture and the role of the agency
– Budget trends
To download the report, simply click on the link in the top right corner.
We look forward to discussing the contents of the report with you at future events.
You can view all the material on our Knowledge Centre, free of charge. Simply register for Online Membership of The Financial Services Forum for full access.