Lloyds launches business banking campaign

Lloyds has launched a new campaign, which aims to challenge conventional perceptions of business banking.

The ‘This Is Business Banking’ platform aims to showcase the key ways that Lloyds can support businesses such as a sector specialist relationship manager and funding for overseas trade.

The concept is brought to life through a hero film which features the AW Hainsworth mill in Leeds, exploring how the fabric maker has thrived for two centuries.

The campaign will be featured across TV, out-of-home, social and digital.

The bank partnered with EveryFriday on the work, the creative agency which created its recent “Don’t Wake Up To Dull” campaign.