Liontrust becomes exclusive partner for Times Money

Alex Sword

Editor

The Financial Services Forum

Liontrust Asset Management has become the exclusive partner for the newly revamped Times Money, a multi-channel personal finance platform.

Led by Ben Wilkinson, Head of Money for The Times and The Sunday Times, the platform will offer news and guidance on how to navigate key financial decisions and build financial wellbeing. It will feature financial experts such as author Eliza Filby, money psychotherapist Vicky Reynal and retirement advisors Bec Wilson.

As well as featuring stories across the Times Live app, digital, print, newsletters and video, it will feature interactive tools helping people quantify their pension goals and inheritance tax liabilities. It also offers a feature that allows people to directly ask questions to experts.

Simon Hildrey, Chief Marketing Officer, Liontrust Asset Management said: “Liontrust is proud to be the exclusive partner for the launch of the new and improved Times Money section. It is critical that people are supported to allow them to develop their financial knowledge and understanding.

“The Times has created a powerful proposition to do this by combining its journalism with a panel of industry experts. The availability of this content across multiple channels, from print and digital to video, allows Liontrust to engage meaningfully with The Times audience via their preferred medium.”

Ben Wilkinson, Head of Money for The Times and The Sunday Times said: “With the upcoming Budget adding to a climate of financial uncertainty, our readers are navigating complex financial decisions, and they turn to The Times and The Sunday Times for clarity and expertise they can trust.

“With this new dedicated Money section, highlighted in the main navigation of the website and app, we have assembled an outstanding team of reporters, experts and columnists. Our mission is to provide actionable, credible advice that empowers our audience to make the right choices for themselves and their families, ultimately making Times Money an invaluable resource across various Times Media formats.”

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