LHV Bank targets “ambitious” with new brand campaign

Digital-only bank LHV has launched a brand campaign outlining its pitch to “ambitious” people.

The ad makes a pitch for people who “take their money seriously”, focusing on entrepreneurial people with “common sense”.

Created in partnership with agency Born Ugly, the campaign will run across outdoor media, paid social, display and digital audio across the UK.

“We’re not for everyone. But we’re very clear on who we are for when it comes to our Retail bank,” LHV commented on LinkedIn.

A subsidiary of an Estonian financial firm, LHV opened its first UK branch in 2018, becoming fully authorised in 2023. It has since switched to being app-only.