JPMorganChase looks to ‘Make Opportunity Happen’ with new campaign

JPMorganChase has launched a new multichannel campaign based on the idea of unlocking individual potential.

Titled ‘Make Opportunity Happen’, the campaign aims to showcase the dreams and ambitions of ordinary people in the UK, and how the financial brand is investing in skills and training to help people realise them.

The financial services giant worked with M&C Saatchi Group UK and M&C Saatchi SS+K on the campaign. Dentsu handled media planning and buying.

It will run across video-on-demand, social, out-of-home, press and digital channels.

The campaign will also be supplemented by an employer brand campaign, which showcases why the company is a good one to work for.

Jeff Pilarcik, CMO for Firmwide Impact Marketing, JPMorganChase, “Helping people gain the skills they need to succeed is one of the most powerful ways we can contribute to long-term economic growth. This campaign reflects our belief that continued investment in people benefits not only communities, but the wider economy too.”

Jo Bacon, group CEO, M+C Saatchi Group UK, said, “At M+C Saatchi, we believe in Cultural Power – using creativity to influence the world in meaningful ways. ‘Make Opportunity Happen’ is a great example of this, shining a light on the real lives and futures that can be shaped when businesses step up. This work proves that purposeful action and commercial impact can go hand in hand.”

Guy Bradbury, creative partner, M+C Saatchi Group UK, added, “Every one of us has different hopes and dreams for the future, but we don’t always have the skills to achieve them. This campaign shows the role that JPMorganChase plays in helping to turn those dreams into reality.”

“Working with Max Fisher, we wanted to show the support and commitment the brand brings across the length and breadth of the UK, holding a mirror up to incredible everyday people who can change the world for the better.”