With shifting consumer behaviour, channel proliferation and technological advancement all converging, we are entering the Age of the Customer – where customers are in control. For brands this is simultaneously an age of unprecedented opportunity and an age of unprecedented complexity and expontial change.
Taken from the recent Forum event, Rich Bryson, Group Client and Propositions Director at Brand Learning looked at practices being applied from leading organisations across a range of sectors, which are providing fresh insights and practical solutions on how to join up functions and teams to deliver outstanding customer experiences that drive growth.
You can view the slides via http://www.slideshare.net/brandlearning/joining-up-the-organisation-for-world-class-fs-customer-experiences-brand-learning-the-fs-forum
For a free copy of the full research paper visit http://www.brandlearning.com/growth-drivers/latest-research/
