Janus Henderson chooses McCann as marketing agency

Janus Henderson Investors has appointed McCann as its marketing and creative agency.

McCann won through a competitive pitch process with an integrated, multi-channel approach looking to establish the asset manager as a problem-solving partner for clients.

The work will focus on building brand awareness and differentiation, building on Janus Henderson’s existing tagline, ‘Investing in a Brighter Future Together’.

The campaign will make use of a range of channels, including digital and static out-of-home, digital display, print advertising, social media content, and email marketing.

Alanna Nensel, Global Head of Brand, Creative and Digital at Janus Henderson Investors, said: “We’re delighted to be collaborating with McCann Central to amplify our commitment to ‘investing in a brighter future together’ and make a greater impact.

“We’re eager to harness their innovative approach to further elevate our brand and enhance its connection to our clients.”

Flick Duncan, Managing Partner at McCann Central in London, said: “We’re excited to partner with Janus Henderson Investors at such an interesting time for the company.

“It’s a privilege to help bring their vision to life through a new brand platform that highlights what makes them genuinely distinctive.”