Insurance Legacy… or Heritage?

Felix Thomson

Content Executive

The Financial Services Forum

Legacy books sit like a mirage in the desert. A back book of customers, who may not even know they are your customers. The barriers to reactivation are being quickly stripped away through technology enabled solutions that allow you to understand, segment and re-engage. We take an in-depth look at the new techniques currently being used together with social media and the increasingly important role it plays in this field.
Kevin Gill has kindly agreed to make the presentation slides used at the Marketing to Legacy Books event available to Forum Members.
To download the slides in PDF format, please click the download button above.

Previous article

Perspectives from an International Pricing Consultant

Next article

Legacy Customers Base

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.