Insurance brokers launch nationwide category campaign

The British Insurance Brokers’ Association (BIBA) is running an advertising campaign to promote insurance brokers to SMEs.

The campaign centres on relatable characters facing various business challenges who are advised by ‘Ben the Broker’, who helps them cut through the jargon and offers them expert advice.

The national campaign will run throughout May and June on TV, national radio, newspapers, podcasts, Spotify and on Google and social media.

BIBA worked with advertising agency Lavery Rowe to create the campaign.

BIBA CEO Graeme Trudgill said: “This is a new era for promoting insurance brokers.  I am passionate about telling the broker story and we want to reach the business owners of the future who have grown up buying their personal insurance online.

“We have a great story to tell, and we are taking our promotion of brokers to a new level.”