Igniting Purpose-Led Growth

Purpose-led companies can make a tremendous difference in the world. Businesses have the size, reach and trust it takes, and people expect companies to use this power for a good purpose. Purpose can drive growth, yet all too often this doesn’t happen.
Purpose is one of the most misunderstood and misused business buzzwords today. Where do companies go wrong with purpose? Why is purpose so criticized and so undervalued? In particular, what does it actually mean to be purpose-led? What is the process for putting purpose to work?
Kantar Consulting has helped many companies find the answers to these questions. Purpose is a core practice area of Kantar Consulting and a focal point of thought-leadership. This white paper outlines the multi-step journey it takes for a company to become truly purpose led—a proven framework to unlock the potential of purpose to generate growth and improve society.
To continue reading, please download the white paper in PDF format by clicking the button (top right).
Does your brand have a purpose? Join us as we discuss at a Forum seminar on 12 March 2019.