If Content Is Still King Then Creativity Is Queen

Felix Thomson

Content Executive

The Financial Services Forum

We acknowledge that consumer behaviour is more closely monitored by organisations who wish to deliver a personal touch, but what must really be done to deliver the best content strategy? Content marketing is ever growing in significance and with more organisations giving their consumers access to content across different platforms, how important is it to make sure your content is relevant? Content marketing can build the brand of your company. Colin explores why content is important and looks into some of the obstacles marketers face with content marketing.
Colin McDougall has kindly agreed to make the presentation slides used at the Keeping Pace with the Connected Consumer: Content Strategy event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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