How to Fix the Broken Customer Journey

Richard Nolan

Operations Director

The Financial Services Forum

According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content.
At our recent Forum event, Iain Masson of Showpad set the scene and offered real world insights, considering how marketers can create innovative experiences that resonate with the B2B buyers; empower sales with value-driven messaging in real-time; and analyse buyer behaviour and engagement through data-driven reporting.
Ian has kindly shared his slides on the Knowledge Centre, which you can download in PDF format.

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