Generali deploys Fat Boy Slim for new global campaign

Generali has launched a new global brand campaign, bringing to life how it is there for customers during key life moments.

Titled ‘Here. Now.’, the campaign prominently features ‘Right Here, Right Now’ by Fatboy Slim over a montage of key moments such as marriage, parenthood and career ups and downs.

Generali worked with creative agency VML on the brand platform, which will appear across channels including television, out-of-home, social media, cinema and print.

The campaign will be rolled out across 14 countries, including Italy, France and Germany.

Isabelle Conner, Chief Marketing & Customer Officer, Generali Group, said: “Our new brand platform, ‘Here. Now.’, reflects Generali’s commitment to being present for our customers in every moment that matters.

“It’s not just a campaign—it’s a promise to listen, to understand, and to act. Powered by technology and tailored to local markets, this launch underscores our dedication to delivering our Lifetime Partner 27 ambition.”

Earlier this year, it was announced that Generali would form a joint venture with Natixis Investment Managers.