Flagstone slashes content approval times with AI compliance tool

Flagstone has deployed an AI tool to speed up its marketing compliance.

The savings platform, which allows customers to spread their money across multiple accounts to receive optimal interest rates, has implemented Adclear in its marketing approvals workflow.

The technology will analyse all content across websites, social media and advertising and flag any changes required to bring promotions in line with regulation.

Flagstone has managed to cut approval times from two days to eight hours as a result.

Marc Gross, Head of Risk and Compliance at Flagstone, said: “Partnering with Adclear is a significant step forward in how we approach marketing compliance at Flagstone. As our platform continues to scale, we need processes that are not only rigorous, but also fast and adaptable.

“By embedding Adclear’s AI into our workflow, we’re able to reduce bottlenecks, support our marketing teams more effectively, and ensure our communications remain clear, accurate and fully aligned with regulatory requirements.”

Joe Jordan, co-founder of Adclear, commented that: “Financial promotions are evolving rapidly, with both regulators and marketers moving at pace.

“As expectations tighten and the volume of personalised marketing assets required to suit different channels and customer segments proliferates, firms need smarter infrastructure to stay ahead without slowing down.

“By working with Flagstone to integrate our AI into their existing workflows, we’re helping to embed compliance directly into the content lifecycle, so teams can move fast while maintaining confidence that everything they publish meets the highest standards.”