Investing app eToro has created an advertising campaign using AI which is set to air during the Olympics.
The ad focuses on the concept of enabling people to “be the investor you want to be”, showing how the app allows people to trade in a variety of styles and assets.
It will be aired during all 16 days of live coverage of the Paris 2024 Olympic Games on Eurosport and streamed on discovery+ and Max-.
To create the ad, eToro used Lightricks’ LTX Studio, an AI-powered video editing and storyboard tool. The tool allowed eToro to create the visuals, stills and motion for the campaign, with custom audio and voice added later from external sources.
eToro CMO Nir Smulewicz said: “This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another and access the tools they need to grow their knowledge and wealth.”
“eToro has always leveraged emerging technologies to drive innovation for our users and our approach to AI is no different – with AI already being deployed across multiple areas of the business including marketing and customer service. AI has huge potential but we are very much at the beginning of this journey. I’m incredibly proud of the team for the passion and enthusiasm with which they have embraced this project and look forward to trialing further AI initiatives across eToro.”
Lightricks CEO and co-founder Zeev Farbman said: ”We’re excited to collaborate with eToro on this groundbreaking campaign–the first major advertising initiative powered by LTX Studio. Our AI-driven platform streamlines the creative process, empowering professionals to accelerate ideation, simplify pre-production, and generate compelling final content with true efficiency.”
