eToro refreshes brand, adds new AI features to app

eToro has refreshed its brand, as it launched a new version of its app which makes heavy use of AI.

The trading app has added a new logo and look, as well as a new tagline “know better”, which aims to reflect the fir’s focus on empowering people to make clearer, better informed financial decisions.

The app has also been redesigned to be more intuitive and user-friendly, including adding an AI agent that automatically surfaces insights and market signals for the user. Customers will also have access to new sub accounts and data tables.

Investors will also be able to build or copy AI agents that can trade on their behalf.

Yoni Assia, Co-founder and CEO of etoro, said: “Our AI is built on the real decisions and track records of millions of investors. An intelligence that’s hard to replicate.

“By bringing AI and our community together, we’re helping people invest with greater knowledge and confidence. For nearly two decades we’ve worked to give everyone a seat at the table, this is the next step.”

“Agentic trading is accelerating, and our App Store is growing fast. The world of finance never stops changing, and for nearly two decades we’ve harnessed each shift early, from social investing to crypto, and now AI. And each time, we’ve put that technology to work levelling the playing field faster for everyday investors.”