eToro and Google launch AI-powered ad campaign

Trading app eToro is launching an integrated brand campaign created using AI.

The ad focuses on the idea of people investing in their future to achieve their dreams such as driving a sports car or a lavish wedding on Lake Como.

eToro has worked with Google’s AI division DeepMind, including its brand new Veo 2 video creation tool on the ad. The work was directed by AI video creation expert László Gaál.

The app worked with agency Marketing Arena on the content, which is now live across Italy on YouTube, television, connected TV and outdoor channels.

Yannay Politi, VP of Brand Marketing at eToro, said: “Innovation is in eToro’s DNA – not only in how we build our product, but in how we bring our brand to life. With this campaign, we’ve fully embraced the power of generative AI to tell our story in a bold and dynamic way.

“Veo 2 proved to be the perfect fit for eToro’s brand strategy, offering a next-level solution to produce compelling localised videos, providing realistic motion and high-quality output at a remarkable speed.

“Partnering with a pioneer like Google and collaborating with leading AI creators has allowed us to move beyond traditional advertising and explore what’s possible at the intersection of technology and creativity. This is more than a media campaign; it’s a statement about the future of marketing.”