Email to Create Demand, Siza Moyo

Despite rumors of the decline of email, it remains a significantly more cost effective means of acquiring customers than social media. The core principles and best practices to create demand from email are essentially the same whether in a B2B or B2C market. Siza suggests there are 3 essential areas needed for an effective email program.
Siza Moyo has kindly agreed to make the presentation slides used at the Email to Create Demand event available to Forum Members.
To download the slides in PDF format, please click the download button above.