Email to Create Demand, Siza Moyo

Felix Thomson

Content Executive

The Financial Services Forum

Despite rumors of the decline of email, it remains a significantly more cost effective means of acquiring customers than social media. The core principles and best practices to create demand from email are essentially the same whether in a B2B or B2C market. Siza suggests there are 3 essential areas needed for an effective email program.
Siza Moyo has kindly agreed to make the presentation slides used at the Email to Create Demand event available to Forum Members.
To download the slides in PDF format, please click the download button above.

Previous article

Our Approach to Email has Changed

Next article

A Route Through the Noise

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.