Driving Top Line Growth in FS through AI

Greg Handrick



Most of the talk about AI tends to be around automation, cost reduction and operational efficiencies. But the role of marketing should be to drive growth. Which is why this session will explore how AI can unlock and accelerate growth in financial services. AI should not be viewed as a silver bullet to fix the industry. The best banking and financial service brands of the future will not be built on algorithms alone. But if based on a rich understanding of end-customers’ pain-points and needs, AI will be used to revolutionise customer expectations, experience, and ultimately the bottom line.
You can view a video of the presentation below. You can also download the presentation slides via the Download button (above right).

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