Delivering profit – with principles

Richard Nolan

Operations Director

The Financial Services Forum

In early 2008 Ecclesiastical Investment Management (EIM) undertook a rebranding to reflect their new business focus to become a significant player in the ethical investment market. It was a challenging commitment. Two hard-working campaigns took place in 2009 which not only helped dramatically increase IFA awareness but saw meeting levels rocket and fund inflows grow by a staggering 1,000%.
To view the full case study, please download the PDF version.

Previous article

A Brand New Update

Next article

It Ought to Drive Mad Men Insane

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.