Specialist SME bank Cynergy has hired a new marketing director, bringing experience from the lending space.
Martin Kennington started the role this month, joining from lender 365 finance, where he worked for five years, most recently in the position of CMO.
Prior to that he worked at JBR Capital, a car finance provider for luxury classic and supercars.
He also worked for three years at Investec, running all digital marketing, social media, content, campaign and PPC activity globally at a Group level for the firm.
Cynergy aims to offer tailored banking solutions through a “human digital” model, aiming to find a balance between personal service and technology.
