Customer Understanding

Taken from the recent Breaking Down The Barriers event, Kevin Neal, Strategy & Innovation Manager at DAS UK, shares his presentation slides on behavioural economics and improving customer understanding:

• Behavioural insight can improve partner engagement, as well as customer.
• Challenge is how to turn BE theory into practical application.
• Cost is high –focus on key touchpoints. Iterative test and learn process.
• Beware – context can change impact
• Compliance vs understanding

To view the slides, please download the PDF version via the button in the top right corner of this page.