Customer Understanding

Kevin Neal

Strategy and Innovation Manager


Taken from the recent Breaking Down The Barriers event, Kevin Neal, Strategy & Innovation Manager at DAS UK, shares his presentation slides on behavioural economics and improving customer understanding:

  • Behavioural insight can improve partner engagement, as well as customer.
  • Challenge is how to turn BE theory into practical application.
  • Cost is high –focus on key touchpoints. Iterative test and learn process.
  • Beware – context can change impact
  • Compliance vs understanding

To view the slides, please download the PDF version via the button in the top right corner of this page.

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