How to Create Digital Platforms

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Henry Stott


Decision Technology

Henry Stott and Nick Chater of DecTech share their presentation slides from The Forum’s “Creating Digital Platforms for Customer Engagement” event.
The rise in digital services has changed the way consumers engage with their financial service providers, and Fintech firms are finding innovative ways to deliver products and services that suit customers’ lifestyles. But humans interact with computers differently to the way they interact with other humans – so the move from high street branches to online platforms requires new understanding of behavioural psychology.
How can firms use digital tools to increase levels of trust in their brands? How can the ‘tabloid’ nature of online platforms improve customer decision making? And how can choice architecture increase website sales? This presentation explored the latest behavioural economics insights and share best practice case studies of how doing digital well has improved profitability.
To download the slides in PDF format, please use the download button.

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