Consumer Confidence Briefing Dec16

John Gilbert

Chief Executive


The monthly UK Consumer Confidence Barometer (CCB) undertaken by GfK on behalf of the European Commission* is up 1 point in December at -7. A year ago the measure was +2.
Confidence is up in 3 regions and down in 3 regions. Biggest gain is in the North, up 4 points to -6.
Sentiment also rose in the South, 2 points higher at -5 and in Wales, 3 points up at -8 Among Scots sentiment plummeted, slumping by 11 points to -20. Sentiment also fell in Northern Ireland, 3 points weaker at -9 and in the Midlands, 1 point lower at -6.
Of the 5 measures comprising the headline measure:

  • The financial situation of households over the past 12 months is down 1 point at 0 compared to November, and 3 points down on December 2015
  • The expected financial situation of households over the next 12 months is 1 point better at +3 on the month but 6 points below a year ago (+9)
  • The general economic situation measure over the past 12 months shed 1 point to -26; 20 points lower than December 2015
  • The general economic situation measure in the coming 12 months is also 1 point lower at -23 compared to November, and is down 17 points on 12 months ago (-6)
  • The measure of consumer sentiment to making major purchases in the current economic situation jumped 7 points on the month to +12 , and is up 5 points on December 2015

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