Co-operative Bank spotlights ethical credentials in new brand campaign

The Co-operative Bank has launched a new brand campaign touting its ethical credentials to businesses.

The campaign centres the phrase ‘Bank like you do business’, aiming to position the brand as the bank of choice for purpose-led organisations, featuring real business customers of the bank such as Friends of the Earth.

It features direct statements outlining the Co-op Bank’s ethical approach, which has been in place since 1992 and governs which companies the bank finances, excluding categories such as fossil fuels.

The bank worked with creative agency Dinosaur on the campaign, which is its first since becoming part of Coventry Building Society.

Lisa Galley, Head of Business Banking Products at The Co-operative Bank, said: “Many of the organisations we support are asking a simple but important question: does my bank operate by the same principles as my business?

“For more than three decades, our customers have helped shape how we operate – from who we finance to the impact their money has in the world. This campaign reflects our belief that ethics and commercial success are not at odds, and that banking can support growth while staying true to the values customers expect.”