Capital One has launched a new brand campaign highlighting the transparency of its credit card offering.
Created by Fold7, the “No Nasty Surprises” ad follows a man named Stu who tries to buy a puppy but somehow ends up with a badger which ends up causing chaos. His experience is contrasted with that of his fastidious partner Alex, who checks things (in this case, a credit card) before she commits to them.
The campaign will run for twelve months in various versions across BVOD, cinema, OLV, digital display, paid social and radio.
The ad is the latest take on the “One Good Thing” brand platform, first launched in August 2022, which focuses on changing the world of the credit for the better one small thing at a time.
Katie King, Head of Marketing at Capital One UK, said: “Capital One UK is committed to helping our customers succeed with credit, empowering them to make good financial decisions by offering transparency upfront.
“Whether it’s being clear on the APR they’ll get before they apply, or providing an eligibility check for our credit cards in only 60 seconds, these small, thoughtful actions are at the heart of how we do business.
“Fold7 continues to find new, entertaining ways to bring our message alive. This latest campaign demonstrates our brand truth – with an extra dash of humour to make it memorable with our audience.”
Dave Billing, ECD at Fold7, said: “This is, at its heart, a simple parable – a story about what happens when you don’t look before you leap. We’ve all heard of hapless punters who buy what turn out to be far from miniature pigs; but we wanted to take a path less travelled.
“It’s been a joy revealing the more mischievous side of one of Britain’s favourite woodland creatures, and a pleasure to work on such a brilliant brief with our ambitious, energetic client team at Capital One UK.”