Canaccord Wealth rebrand aims to simplify customer journeys

Canaccord Genuity Wealth Management’s UK arm has rebranded to Canaccord Wealth in order to simplify its offering.

As well as shortening the name, the logo is now set in a proprietary, more modern typeface.

The firm began work with Teamspirit on the rebrand last year, which aimed to build a more distinctive UK-centric brand.

This came alongside a major redesign of the brand’s website, which has involved overhauling its user experience to allow simpler customer journeys and improved lead generation capabilities.

CMO Jane Parry said: “Our clients are central to everything we do, and our refreshed branding aligns with their expectations and better reflects our unique market position.”

“Whatever your financial goal, we want to help you achieve it,” the brand said in a LinkedIn post. “As a modern, dynamic wealth manager, we always strive to go above and beyond in everything we do for our clients.

“To reflect our commitment and capabilities, we’ve simplified our name to Canaccord Wealth and refreshed our look. Build your wealth with confidence.”

The firm, which is a top ten wealth manager by AUM, bought Brooks Macdonald’s international arm back in September.