Can You Build a Brand Purely Through Digital and Social Media? Russell Graham

Not so long ago, if you asked anyone with an opinion about the cost of building a brand in financial services, the answer would be in the tens, or even hundreds, of millions – most of it on television advertising. These days, according to many people involved with social media or other digital communications, the answer may very well be nothing, or next to nothing. Neither Facebook nor Twitter, you’ll be told, has ever advertised at all. Russell explores what is behind a “brand” and whether they can really exist purely digitally.
Russel Graham has kindly agreed to make the presentation slides used at the Can You Build a Brand Purely Through Digital and Social Media? event available to Forum Members.
To download the slides in PDF format, please click the download button above.