Bupa and Allianz spotlight health in video-led campaigns

Insurers Bupa and Allianz have both launched major health-focused campaigns.

Bupa has launched a campaign called ‘Health Stories’, a series of films which aim to inspire more open conversations about health.

Consisting of a two-minute film and six separate interviews, the videos feature people talking about how being open about health has positively impacted their lives.

One person featured is New Zealand rugby player and 2021 World Cup winner Ruby Tui, who talks candidly about her mental health issues.

Bupa created the films in response to research that found 49% of people have avoided addressing a health concern, despite 82% agreeing that opening up can support their health.

Fiona Bosman, Global Brand Director at Bupa, added: “Through Health Stories, we want to highlight the benefits of sharing health experiences and break down taboos that are preventing people from talking about health.

“No matter what the concern, people should feel empowered to get the care and support they need – and a simple conversation can help spark that.”

Allianz has also launched a campaign focused on health, titled ‘Paths to Prevention’. Each episode focuses on a different aspect of health or illness, with the first episode focusing on the heart. Later editions will focus on the lungs, cancer, diabetes and dementia.

The campaign is also focused on video and social media, aiming to provide the public with information on simple lifestyle changes that can help prevent major chronic diseases.

Mariana Ishchuk, Allianz Partners’ Global Head of Product Management & Innovation, Health, said: “This campaign builds on our long-term commitment to raising awareness of chronic diseases and, more importantly, the steps we can take to prevent them.

“These conditions are the leading cause of illness, disability, and healthcare costs globally, responsible for 41 million deaths each year. By equipping people with simple, science-backed guidance, we hope to inspire meaningful change and help reduce the impact of chronic illnesses worldwide. These chronic illnesses do not have to be an inevitable part of people’s lives.”