Bringing Innovation to a 160 Year Old Property

Jamie Brookes

Head of Communications & Marketing, Business Banking Switch

Natwest Group

Is it really possible to measure the ROI of sponsorship? This is the question a lot of marketing officers ask themselves and we take a detailed look at sponsorship and some of the best practice in this discipline. What are the main issues that sponsorship directors face in financial services and how is it possible to stay in touch with the ever changing consumer. Our panel of experts come together to discuss the importance of sponsorship and the implications of managing your brand.
Jamie Brookes has kindly agreed to make the presentation slides used at the The Role of Sponsorship in Financial Services Marketing event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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