BNY sheds ‘Mellon’ in rebrand

Alex Sword


The Financial Services Forum

The company formerly known as BNY Mellon has rebranded to simply BNY in a move designed to simplify its brand offering.

The individual business units will now sit under a single umbrella brand, alongside a modern font and a new logo.

BNY Mellon Investment Management will become simply BNY Investments, while BNY Wealth Management will become BNY Wealth. BNY Mellon Pershing will now just be BNY Pershing.

BNY’s Global Head of Marketing and Communications, Natalie Sunderland, said: “These changes complement the company’s evolution as a leading global financial services company.

“The updated brand conveys trust, resilience and innovation, and helps us align the full breadth of our offerings and capabilities under one brand, to improve familiarity with who we are and all that we do for our clients.”

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