BNY appoints global product marketing head

BNY has chosen a former Quilter and Aberdeen marketer to head up product marketing.

Daniella Johnston began the role of Head of Global Product Marketing in May, moving from the position of international product marketing for EMEA, which she held for just over three years.

Previously, Daniella was Head of Marketing at Quilter for four years. She also worked for over two years at Aberdeen from 2016 to 2017.

Other career highlights include time at Charles Stanley and James Hay Partnership.

BNY rebranded to its current name in June 2024, dropping the “Mellon” from its name. The move brought the individual business units under a single umbrella b4qne, alongside a modernised font and new logo.

BNY Mellon Investment Management became simply BNY Investments, while BNY Wealth Management became BNY Wealth. BNY Mellon Pershing is now just BNY Pershing.