Blackstone ‘makes the connection’ in private markets campaign

Alex Sword


The Financial Services Forum

Alternative asset manager Blackstone has launched a new campaign focused on private markets.

The campaign aims to draw attention to the opportunities in private markets that most investors are missing out on, such as private equity, real estate and credit.

It highlights how 90% of companies are private, emphasising the limitations of only investing in public companies, using the metaphor of a goldfish leaving its bowl and exploring the wider ocean.

You can watch the hero spot here.

The campaign will be activated in video, social, digital and print, including business press such as The Wall Street Journal, CNBC and Bloomberg.

Blackstone has worked with Goodby Silverstein & Partners, ManvsMachine, Fundamentalco and Bully Pulpit International on the campaign.

Arielle Gross Samuels, Global Head of Marketing at Blackstone, said: “At Blackstone we use our scale and insights to see what others don’t – creating unexpected connections across the universe of hashtag that deliver for investors.

She said the hero spot “demonstrates the world of opportunity that people miss out on by not investing in the 90% of companies that are private.”

“Our campaign “making the connection” speaks to the growing number of Financial Advisors who are exploring private markets for their clients,” said Head of Corporate Affairs, Christine Anderson.

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