BlackRock tops 2024 asset management brand ranking

Alex Sword


The Financial Services Forum

BlackRock has topped a ranking of the most valuable brands in asset management.

The American asset manager’s brand was valued at $7 billion in Brand Finance’s latest ranking, unveiled this week.

The firm took the top spot amidst competition from J.P Morgan Asset Management (just under $7 billion), Vanguard ($6 billion), Blackstone ($4.3 billion) and Fidelity ($4.2 billion).

The top ten was rounded out by Goldman Sachs, State Street, Bank of America, Morgan Stanley and KKR.

In a statement, Brand Finance attributed BlackRock’s high place in the rankings to “its forward-thinking approach in technology and sustainability”. It also noted the importance of BlackRock’s diverse product offerings.

J.P. Morgan took the top spot in a separate brand strength ranking, which includes other metrics such as awareness, familiarity and performance, with BlackRock taking the second place.

Previous article

OPINION: AI in financial marketing - 5 key trends to elevate your strategy in 2024

Next article

Quilter appoints insider as new Head of Marketing

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.