Barclays signs sponsorship deals with The O2, Co-Op Live

Barclays has inked sponsorship deals with two major live venues in the UK.

The deals see Barclays becoming the Principal Partner of The O2 in London and Founding Partner of Co-op Live in Manchester, with its branding prominently displayed at each.

Barclays customers will be able to access tickets to events at both venues, as well as premium lounges and hospitality suites.

Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays, said: “We’re thrilled to announce our new partnerships with Co-op Live and The O2. These world-class venues join our growing entertainment portfolio, reinforcing Barclays as a leading brand in entertainment, across music, sports and the arts. These partnerships also mean even more exclusive perks and unforgettable experiences for our customers.”

Nathan Kosky, Vice President Europe, AEG Global Partnerships, said: “We’re excited to welcome Barclays to The O2, the world’s busiest live entertainment arena, and we’re looking forward to creating more memorable moments for fans together. Delivering a best-in-class experience is at the heart of everything we do and we’re excited to be working with a partner who passionately shares this ethos.”

Guy Dunstan, Senior Vice President & General Manager, Co-op Live said: “Partnering with Barclays not only further elevates Co-op Live’s celebrated fan experience, but also extends our commitment to the North West and its community. Barclays have consistently demonstrated a deep understanding of live entertainment, and we are delighted to bring their expertise and passion to the world’s most acclaimed new arena.”

The deals fit into Barclays’ strategy of teaming up with music, sports and arts events, such as Wimbledon and Sadler’s Wells.