Barclays is launching a new series of adverts designed to help viewers achieve their money goals.
The Make Money Work For You campaign features presenter Nick Knowles in conversation with a Barclays customer care specialist, talking about key financial topics. They aim to educate viewers around key topics such as investing and bank fraud.
The ads launched on Channel 5 last night, and will run across Channel 5 and streaming service My5 until January. It will also run as a paid social campaign on Facebook, Instagram and YouTube.
Inderjit Bassi, CMO at Barclays said: “Now more than ever before, we know that money matters can be complex and intimidating to many. At Barclays, we want people to feel empowered to achieve their money goals, whether they are customers or not and so, we’re proud to launch this new partnership with Channel 5 to further cement our role in helping people make money work for them.’
Karin Seymour, Director of Client and Marketing at Sky Media said: “Building financial literacy is more important than ever as many up and down the country struggle with their finances. This timely and accessible series helps Barclays connect with audiences to grow knowledge and understanding.”
Scott Taylor, Group Account Director, Paramount Advertising International Markets said: “This bespoke collaboration with Barclays featuring Channel 5’s Nick Knowles brings the bank’s wider campaign to life in an engaging and entertaining way for the channel’s broad audience across linear, streaming and social. It’s a great example of how we can leverage our brands and talent to enhance brand partnerships.”
