Barclays appoints new Head of Brand Strategy and Channels

Alex Sword

Editor

The Financial Services Forum

Barclays has promoted a long-time company insider to head up brand strategy and channels.

The bank appointed Kelly Stephens, who was worked in the bank for nearly 21 years, to the role of Director, Head of Brand Strategy & Channels.

She spent the last 10 years as VP and Head of Brand & Advertising, previously holding marketing, research and product manager roles.

Her other experience includes the loan and education sectors.

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