Aviva robo-advisor hires new CMO

Aviva’s digital investment platform Wealthify has appointed a new CMO, who brings experience from other fintech start-ups and online businesses.

Jim Warren started the role in October. He brings an eclectic range of experiences to the role, including three years at electric bike conversion company Swytch Bike, a year at cat food company KatKin, and two years at plant delivery company Patch Plants.

He also worked for two years at life insurance fintech DeadHappy.

Wealthify was founded in 2014 and launched in 2016 to make it easy to invest and save money.

Aviva acquired a majority stake in Wealthify in 2017 and now fully owns the business.