Aviva life campaign offers a “Bright Start” to 2025

Alex Sword

Editor

The Financial Services Forum

Aviva kicked off the year with a major above-the-line campaign around its life offering.

The “Bright Start” campaign, referring to the beginning of the year, aims to highlight the positivity and peace of mind that comes from having one’s finances organised.

Launched in January, it focuses on Aviva’s wealth, health and life insurance offerings.

The ad campaign has been deployed across train stations, shopping centres and newspapers nationwide.

Aviva Life UK&I Customer & Marketing  Director Paul Fletcher commented on LinkedIn that the ad was about positioning Aviva as “the go-to partner for the UK’s wealth and wellbeing.”

Paul will be speaking at our upcoming event on 4 March, when he will reveal some of the work behind the repositioning.

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